BU director football в adidas
adidas is looking for a director who will own and lead the football business unit through strategic business planning in line with the adidas brand strategic business plan.


  • strong leadership & management skills;
  • strong cross-functional experience, across merchandising, marketing, sales and retail, finance;
  • strong industry knowledge, across divisions — footwear, apparel and accessories;
  • expert understanding and passion for the local Market´s consumers, accounts, economic environment brand and commercial needs;
  • 5-7 years of cross-functional experience in merchandising/ product, marketing, sales/ retail required;
  • bachelor in related field required;
  • industry experience required;
  • passion for sport.


  • lead and be responsible for category efficiency and implementation of key KPIs: NS, SM%, SM Abs, across all distribution channels: CS, E-COM, FO, WHS;
  • represent commercial & product needs from the idea of the market to headquarters based on seasonal performance analysis, business needs and strategic necessity;
  • be the first contact person in BU, lead Cross BU, Cross-functional and Cross department projects;
  • sharpen the positioning/ perception on the market. Strengthen the connection between the Brand, key assets and consumer;
  • create, align and manage local GTM calendars, events, activations based on global guidelines/ local market needs, with a clear focus on brand and BU NPS growth among consumer;
  • lead the range selection process and actively contribute to higher range efficiency;
  • analyze, prepare and lead seasonal product inputs with global BU team pointing out specific business risks and opportunities;
  • implement global and local best practices to ensure business process efficiency;
  • lead people with a focus on high employee engagement at every level through effective motivation, coaching, training, and development of team members.