Brand сommunications Manager в adidas
adidas is looking for a Brand communications Manager.

Key responsibilities:

  • drive the execution of the CIS Brand Marketing activation calendar for football;
  • full Management of the Marketing Working Budget for football in CIS;
  • develop and execute strategies for our key assets (Russian Football Union) and brand moments (EURO 2020);
  • contribute to the CIS Game plan by developing/executing plans to win FTB communities in Moscow;
  • maximize the usage of our key Russian FTB influencers (FC Amkal, Freekicksrus);
  • lead the creation and delivery of agency briefs to ensure responses are focused on the football consumer, insight led, aligned with global guidelines and on budget;
  • ensure world class campaign executions by focusing on brand priorities, such as trade zone, open source and speed;
  • negotiate and track quotations with vendors by setting clear objectives and expectations;
  • manages the delivery of all elements of campaign execution including PR, OOH and physical activations as well as brick-and-mortar, WHS and ecom;
  • works with the Digital manager (and team) to deliver all digital media execution;
  • proactively works with Sports Marketing team;
  • drive CIS Brand KPIs and monitor Brand Health via tracking studies;
  • maintain a deep operational relationship with BUs, channel heads, Omni Marketing team to ensure full coordination of brand activities and compliance with brand activation calendar;
  • maintain close strategic ties with global category counterparts.

Experience and qualifications needed:

  • a deep understanding and passion for the football landscape both globally and locally;
  • significant knowledge of the full marketing mix (event, sponsorship, media and activation) with a major brand or retailer (fashion industry or FMCG candidates preferred);
  • good experience in managing cross-functional projects and strong administrational skills;
  • professional attitude and strong relationship management skills;
  • marketing budget management;
  • advanced English.


  • possibility of development in world-wide international company;
  • work with highly professional and friendly team;
  • company subsidized lunches;
  • medical insurance;
  • sport club membership;
  • discount on company product;
  • free parking area;
  • 10-15 minutes on a corporate transport from m.1905/m. Krylatskaya.