adidas is looking for an entertainment influencer marketing (EIM) manager - a person who will define key influencer trends and will be able to negotiate and build strong relationship with celebrities and opinion leaders.

Key tasks:

• define key influencer trends within popular culture, in order to identify authentic brand assets and partners who embody the principles of the adidas brand;
• manage key communications concepts through promotion of commercial product stories within the primary influencer community;
• support the Publishing, Trend and Brand Communications teams through integrated product seeding initiatives for targeted entertainers and influencers;
• leverage and maximize opportunities to place key adidas products through storytelling platforms; through social channels, music videos, film and television, press, tours and other creative content;
• work with the Russian influencer community, artists, music managers, record labels, stylists and other related stakeholders to create opportunities around product placement;
• build a wide reaching network of brand influencers throughout London; guiding the replication of this through various key cities in managed Global markets;
• project management of regular influencer events to reiterate global brand concepts – in order to build brand love and long term brand advocacy.

Experience and qualifications needed:

• high level of organization;
• self-directed;
• able to manage a budget;
• ability to communicate effectively with various departments of the organization;
• strong written and verbal communication skills;
• strong organizational skills and a team player;
• ability to work / converse with members of senior/upper management;
• negotiation skills;
• great networking ability;
• advanced English.

Vacancy closed.