Entertainment influencer marketing manager adidas
adidas is looking for an entertainment influencer marketing (EIM) manager - a person who will define key influencer trends and will be able to negotiate and build strong relationship with celebrities and opinion leaders.

Key tasks:

  • define key influencer trends within popular culture, in order to identify authentic brand assets and partners who embody the principles of the adidas brand;
  • manage key communications concepts through promotion of commercial product stories within the primary influencer community;
  • support the Publishing, Trend and Brand Communications teams through integrated product seeding initiatives for targeted entertainers and influencers;
  • leverage and maximize opportunities to place key adidas products through storytelling platforms; through social channels, music videos, film and television, press, tours and other creative content;
  • work with the Russian influencer community, artists, music managers, record labels, stylists and other related stakeholders to create opportunities around product placement;
  • build a wide reaching network of brand influencers throughout London; guiding the replication of this through various key cities in managed Global markets;
  • project management of regular influencer events to reiterate global brand concepts – in order to build brand love and long term brand advocacy.

Experience and qualifications needed:

  • high level of organization;
  • self-directed;
  • able to manage a budget;
  • ability to communicate effectively with various departments of the organization;
  • strong written and verbal communication skills;
  • strong organizational skills and a team player;
  • ability to work / converse with members of senior/upper management;
  • negotiation skills;
  • great networking ability;
  • advanced English.

Vacancy closed.