Reebok Classics director в adidas
adidas is looking for a director of Reebok Classics business unit - an experienced professional who will contribute to the development of the global go-to-market plans and adapt to the needs of the market.


  • 5-7 years of cross functional experience in merchandising/product, marketing, sales/retail required;
  • bachelor in related field required;
  • industry experience required;
  • strong leadership & management skills;
  • strong communication skills with his/her direct reports, but more importantly, with all the counterparts he/she will have to influence and work with;
  • strong cross functional experience, across merchandising, marketing, sales and retail, Finance;
  • strong industry knowledge, across divisions—footwear, apparel and accessories;
  • expert understanding of local Market´s' consumers, accounts, economic environment and commercial needs.

Key Responsibilities:

  • lead and be responsible for category efficiency and implementation of key KPIs: NS, SM%, SM Abs, across all distribution channels: CS, E-COM, FO, WHS;
  • manage BU IBP process actively – work through, align and present local IBP (seasonal business plans) on local and global level;
  • represent commercial & product needs from side of the market to headquarters based on seasonal performance analysis, business needs and strategic necessity;
  • be the first contact person in BU, lead Cross BU, Cross functional and Cross department projects;
  • sharpen the Reebok Classics positioning/perception on the market. Strengthen the connection between the Brand, key assets and consumer;
  • create, Align and Manage local GTM calendars, events, activations based on global guidelines/local market needs, with clear focus on brand and BU NPS growth among younger lifestyle consumer;
  • manage the designing of local BU communication and media-policy for Reebok Classics, Invent new approaches of marketing strategy realization for BU;
  • interact with local entertainment market, artists, singers, relevant breands, partner companies to ensure promotion of Reebok Classics. Proactively develop productive relationship and networking;
  • lead the range selection Reebok Classics products process and actively contribute to higher range efficiency;
  • analyze, prepare and lead seasonal product inputs with global BU team pointing out specific business risks and opportunities;
  • prepare and align seasonal Fashion Collaboration partners listing, lead product creation process, align activation plans;
  • oversee and manage the marketing budgeting process and the MWB spending for Reebok Classics;
  • implement global and local best practices to ensure business process efficiency;
  • manage Reebok Classics BU team;
  • ensure high employee engagement at every level through effective motivation, coaching, training, and development of team members.

Apply for a position.